{"id":4186,"date":"2021-07-28T13:54:40","date_gmt":"2021-07-28T12:54:40","guid":{"rendered":"https:\/\/encoremusicians.com\/blog\/?p=4186"},"modified":"2021-07-28T19:14:56","modified_gmt":"2021-07-28T18:14:56","slug":"nicole-reynolds-tiktok-guide","status":"publish","type":"post","link":"https:\/\/encoremusicians.com\/blog\/nicole-reynolds-tiktok-guide\/","title":{"rendered":"How to double your bookings with TikTok: Interview with Nicole Reynolds"},"content":{"rendered":"\r\n<p><strong>We caught up with Coventry-based wedding <a href=\"https:\/\/encoremusicians.com\/hire\/pianists\" data-internallinksmanager029f6b8e52c=\"12\" title=\"Hire Pianists\">pianist<\/a> Nicole Reynolds to hear about how she managed to <em>double<\/em> her number of bookings using TikTok.\u00a0<\/strong><\/p>\r\n<p><strong>When lockdown hit, Nicole tried a number of social media marketing techniques before eventually launching a TikTok video which received over 7 million videos, sky-rocketing social media accounts.\u00a0\u00a0<\/strong><\/p>\r\n<p><strong>If you were ever unsure about the power of emerging social media platforms as a way of getting real bookings this article is for you! We talk about her story as a musician, how she struggled with mental health at the beginning of the pandemic and how TikTok became an amazing tool to reach more fans.\u00a0<\/strong><\/p>\r\n<p><span style=\"font-weight: 400;\">You can use these links to skip to the section that you&#8217;re most interested in (but I can assure you she had lots of great advise throughout):\u00a0<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#background\"><span style=\"font-weight: 400;\">Nicole\u2019s musical background<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#lockdown\"><span style=\"font-weight: 400;\">Facing lockdown: a 10-hour Facebook livestream<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#gettingstarted\"><span style=\"font-weight: 400;\">Getting started on TikTok and the viral breakthrough<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#howto\"><span style=\"font-weight: 400;\">How to make TikTok videos: advice, setup, equipment<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#stats\"><span style=\"font-weight: 400;\">Numbers: how many bookings can you actually get?<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#thefuture\"><span style=\"font-weight: 400;\">The future of TikTok<\/span><\/a><\/li>\r\n<\/ul>\r\n<hr \/>\r\n<p><b><a id=\"background\"><\/a>Thanks for joining me, Nicole! Let\u2019s go back to the beginning &#8211; how did you first start out as a musician? What were your first musical memories?<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">I wasn\u2019t from a musical family at all. My first musical memories were when my parents bought me a Barbie keyboard for Christmas, and I learnt to play Chopsticks and Heart and Soul on it!\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">I eventually started getting lessons and then did music at City College Coventry. I got my first gig at a piano bar in Lemington when I was 17. It taught a lot about what people want to hear, which songs are popular and which aren\u2019t.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Then I went to London College of Music and studied music composition. Not a degree I\u2019ve used that much yet! But the skills I learnt have been handy for the mash-ups and arrangements that I do now.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">I had my first breakthrough aged 21, when I got a gig playing at the Savoy 6 days a week and work started to flow from there. Since then I\u2019ve played at many venues around London like Ritz, Dorchester, and Harrods.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Hotel playing is a great education! You learn so much about how to vary your playing style depending on the energy level in the room.\u00a0<\/span><\/p>\r\n<p>&nbsp;<\/p>\r\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=292&amp;href=https%3A%2F%2Fwww.facebook.com%2Fnicolereynoldspianist%2Fvideos%2F2874276819340059%2F&amp;show_text=false&amp;width=560&amp;t=0\" width=\"560\" height=\"292\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p>&nbsp;<\/p>\r\n<figure id=\"attachment_4187\" aria-describedby=\"caption-attachment-4187\" style=\"width: 615px\" class=\"wp-caption aligncenter\"><img data-attachment-id=\"4187\" data-permalink=\"https:\/\/encoremusicians.com\/blog\/nicole-reynolds-tiktok-guide\/0_lindsey-brook-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/07\/0_Lindsey-Brook-2.jpeg?fit=615%2C410&amp;ssl=1\" data-orig-size=\"615,410\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"0_Lindsey-Brook-2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/07\/0_Lindsey-Brook-2.jpeg?fit=300%2C200&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/07\/0_Lindsey-Brook-2.jpeg?fit=615%2C410&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-4187 size-full\" src=\"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/07\/0_Lindsey-Brook-2.jpeg?resize=615%2C410&#038;ssl=1\" alt=\"\" width=\"615\" height=\"410\" srcset=\"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/07\/0_Lindsey-Brook-2.jpeg?w=615&amp;ssl=1 615w, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/07\/0_Lindsey-Brook-2.jpeg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/07\/0_Lindsey-Brook-2.jpeg?resize=370%2C247&amp;ssl=1 370w, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/07\/0_Lindsey-Brook-2.jpeg?resize=270%2C180&amp;ssl=1 270w, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/07\/0_Lindsey-Brook-2.jpeg?resize=570%2C380&amp;ssl=1 570w\" sizes=\"(max-width: 615px) 100vw, 615px\" data-recalc-dims=\"1\" \/><figcaption id=\"caption-attachment-4187\" class=\"wp-caption-text\">Hotel gigging was a great way for Nicole to launch her pianist-playing career!<\/figcaption><\/figure>\r\n<p><b>Wow, the Savoy isn\u2019t a bad first hotel to start playing at!\u00a0<\/b><\/p>\r\n<p><b><a id=\"lockdown\"><\/a>Now let\u2019s go back to the start of lockdown in March 2020. How did things change for you and how did you respond?\u00a0<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">I was full-time performance &#8211; 6 days a week gigging at hotels and weddings, sometimes even 8 a week.\u00a0\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It went from that to nothing. It was really hard! For a few weeks I was just watching TV &#8211; I think as musicians we all felt like we were grieving the loss of these jobs we were used to.\u00a0<\/span><\/p>\r\n<p><i><span style=\"font-weight: 400;\">I was really down and it was affecting my mental health, so I knew I had to throw myself into something new.\u00a0\u00a0<\/span><\/i><\/p>\r\n<p><span style=\"font-weight: 400;\">One day, I took the plunge and organised a 10 hour Facebook livestream from my living room for charity. We raised \u00a32000 for the NHS and it was one of the best things I\u2019ve ever done! For me, that was the start of my online journey.<\/span><\/p>\r\n<figure id=\"attachment_4189\" aria-describedby=\"caption-attachment-4189\" style=\"width: 770px\" class=\"wp-caption aligncenter\"><img data-attachment-id=\"4189\" data-permalink=\"https:\/\/encoremusicians.com\/blog\/nicole-reynolds-tiktok-guide\/screen-shot-2021-07-28-at-13-24-35\/\" data-orig-file=\"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-28-at-13.24.35.png?fit=1216%2C1178&amp;ssl=1\" data-orig-size=\"1216,1178\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen Shot 2021-07-28 at 13.24.35\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Nicole&#8217;s 10-hour live stream raised a whopping \u00a32000 for the NHS!&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-28-at-13.24.35.png?fit=300%2C291&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-28-at-13.24.35.png?fit=770%2C746&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" class=\"size-large wp-image-4189\" src=\"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-28-at-13.24.35.png?resize=770%2C746&#038;ssl=1\" alt=\"\" width=\"770\" height=\"746\" srcset=\"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-28-at-13.24.35.png?resize=1024%2C992&amp;ssl=1 1024w, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-28-at-13.24.35.png?resize=300%2C291&amp;ssl=1 300w, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-28-at-13.24.35.png?resize=768%2C744&amp;ssl=1 768w, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-28-at-13.24.35.png?resize=370%2C358&amp;ssl=1 370w, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-28-at-13.24.35.png?resize=270%2C262&amp;ssl=1 270w, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-28-at-13.24.35.png?resize=570%2C552&amp;ssl=1 570w, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-28-at-13.24.35.png?resize=740%2C717&amp;ssl=1 740w, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-28-at-13.24.35.png?resize=206%2C200&amp;ssl=1 206w, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-28-at-13.24.35.png?w=1216&amp;ssl=1 1216w\" sizes=\"(max-width: 770px) 100vw, 770px\" data-recalc-dims=\"1\" \/><figcaption id=\"caption-attachment-4189\" class=\"wp-caption-text\">Nicole&#8217;s 10-hour live stream raised a whopping \u00a32000 for the NHS!<\/figcaption><\/figure>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p><b>That\u2019s incredible! What did you play?<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Just repertoire! I didn\u2019t repeat a song! I\u2019ll tell ya, hotel work &#8211; best experience you can get!\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">I\u2019m used to playing by ear, so I took requests and would get the chords up and make up (sometimes questionable!) arrangements on the spot. My only breaks were 2 loo stops and my boyfriend made me some brownies to get me through it! The next day my arms hurt a lot but it was worth it!\u00a0<\/span><\/p>\r\n<p><b>Sounds like a brilliant project. So at what point did you become interested in TikTok?<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">I joined in December 2020 &#8211; I was actually really late to TikTok &#8211; which is why I want other musicians to know about it!\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Before I joined I\u2019d already explored a few Facebook and Instagram projects. For instance, in the lead up to Christmas I made an advent calendar with a song video recording for every day.\u00a0<\/span><\/p>\r\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=314&amp;href=https%3A%2F%2Fwww.facebook.com%2Fnicolereynoldspianist%2Fvideos%2F1732361206932125%2F&amp;show_text=false&amp;width=560&amp;t=0\" width=\"560\" height=\"314\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p><em>Nicole started her journey towards TikTok with short advent calendar videos on Facebook and Instagram.<\/em><\/p>\r\n<p><span style=\"font-weight: 400;\">Then I started noticing the TikTok logo on videos. I started posting a few things on there. I watched some other videos. I saw other musicians doing \u201cDuet Me\u201ds (where you post a video accompaniment for others to sing along to) &#8211;\u00a0 so I did a few of those.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Then I started sharing other videos, like comparisons of songs that sounded similar. Then I just kept going!<\/span><\/p>\r\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@pianocole\/video\/6950911117396856070\" data-video-id=\"6950911117396856070\">\r\n<section><a title=\"@pianocole\" href=\"https:\/\/www.tiktok.com\/@pianocole\" target=\"_blank\" rel=\"noopener\">@pianocole<\/a>\r\n<p>this song reminds me of Annie our rescue dog \u2764\ufe0f sing it with me plz \ud83d\ude4f <a title=\"singthis\" href=\"https:\/\/www.tiktok.com\/tag\/singthis\" target=\"_blank\" rel=\"noopener\">#singthis<\/a> <a title=\"duetthis\" href=\"https:\/\/www.tiktok.com\/tag\/duetthis\" target=\"_blank\" rel=\"noopener\">#duetthis<\/a> <a title=\"andraday\" href=\"https:\/\/www.tiktok.com\/tag\/andraday\" target=\"_blank\" rel=\"noopener\">#andraday<\/a> <a title=\"andradayriseup\" href=\"https:\/\/www.tiktok.com\/tag\/andradayriseup\" target=\"_blank\" rel=\"noopener\">#andradayriseup<\/a> <a title=\"fypsong\" href=\"https:\/\/www.tiktok.com\/tag\/fypsong\" target=\"_blank\" rel=\"noopener\">#fypsong<\/a><\/p>\r\n<a title=\"\u266c original sound - Nicole Reynolds\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6950910785044400902\" target=\"_blank\" rel=\"noopener\">\u266c original sound &#8211; Nicole Reynolds<\/a><\/section>\r\n<\/blockquote>\r\n<p><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\r\n<p><em>A Duet Me style video Nicole made encouraging other TikTokkers to create videos singing along to her accompaniment. <\/em><\/p>\r\n<p><b>Looking at your TikTok profile, I can see you have over 330,000 followers which is incredible! Was there a big moment when it blew up and you suddenly got more followers?<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">I had a few little ones which did well. And then I did a few wedding entrance mash-ups, where I\u2019d take a tune like \u201cHear Comes the Bride\u201d or \u201cCanon in D\u201d and mix it into a pop tune or theme music.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">I made one mixing in the Greatest Showman theme music into Canon in D and that got 7 million views on TikTok and 1 million on Instagram. That one really blew my profile up!\u00a0<\/span><span style=\"font-weight: 400;\">But I\u2019ve done some that I\u2019m more proud of that haven\u2019t done a fraction as well! I did a Jurassic Park aisle entrance &#8211; you can kind of imagine a dinosaur walking down the aisle.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">If you keep putting out good stuff you\u2019ll get views eventually.\u00a0<\/span><\/p>\r\n<p>&nbsp;<\/p>\r\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@pianocole\/video\/6980404590453755142\" data-video-id=\"6980404590453755142\">\r\n<section><a title=\"@pianocole\" href=\"https:\/\/www.tiktok.com\/@pianocole\" target=\"_blank\" rel=\"noopener\">@pianocole<\/a>\r\n<p>Answer to @annie_elizaveth \ud83e\udd96\u2764\ufe0f <a title=\"jurassicpark\" href=\"https:\/\/www.tiktok.com\/tag\/jurassicpark\" target=\"_blank\" rel=\"noopener\">#jurassicpark<\/a> <a title=\"walkdowntheaisle\" href=\"https:\/\/www.tiktok.com\/tag\/walkdowntheaisle\" target=\"_blank\" rel=\"noopener\">#walkdowntheaisle<\/a> <a title=\"pianogirl\" href=\"https:\/\/www.tiktok.com\/tag\/pianogirl\" target=\"_blank\" rel=\"noopener\">#pianogirl<\/a> <a title=\"pianocole\" href=\"https:\/\/www.tiktok.com\/tag\/pianocole\" target=\"_blank\" rel=\"noopener\">#pianocole<\/a> <a title=\"jurassicparktheme\" href=\"https:\/\/www.tiktok.com\/tag\/jurassicparktheme\" target=\"_blank\" rel=\"noopener\">#jurassicparktheme<\/a><\/p>\r\n<a title=\"\u266c original sound - Nicole Reynolds\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6980404475844463366\" target=\"_blank\" rel=\"noopener\">\u266c original sound &#8211; Nicole Reynolds<\/a><\/section>\r\n<\/blockquote>\r\n<p><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\r\n<p><b>One concern some people have is that TikTok is just a platform for young Gen-Zers. It\u2019s often quite high octane, with lots of text overlays, and very short clips. Do you think producing this kind of content is in any way dumbing down the art of music making?<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">I remember the first time I downloaded it, the screen jumped out at me!<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">But to be honest, I\u2019ve never taken the approach of telling people to stop scrolling or trying to be aggressive in grabbing people\u2019s attention. Ultimately, if you\u2019re doing something entertaining and interesting, you don\u2019t need to be intense. Just can just tell people what you do and then do it.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You don\u2019t have to do lip-syncing, dance or makeup tutorials! Don\u2019t be swayed to be like everyone else, just do what you do best.\u00a0<\/span><\/p>\r\n<p><b>What would be your advice for anyone considering starting a TikTok account?\u00a0<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">I like to add text to explain what I\u2019ll do in a video. For instance, in a Disney mashup video I\u2019ll either start by talking to the camera or adding text explaining what I\u2019m about to do.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">People then know what to expect and it\u2019s great for the algorithm because people watch for longer!\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Taking requests from your followers is also a good idea. Nearly every video I post is a request now.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The amazing thing about music is it has the power to trigger people\u2019s memories. I had one request from someone saying that their father recently passed away and they wanted to hear his favourite song combined with Canon in D, so they could imagine him walking down the aisle at their wedding.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Read your comments, see what your followers want, and then create it.\u00a0<\/span><\/p>\r\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@pianocole\/video\/6974862130038213894\" data-video-id=\"6974862130038213894\">\r\n<section><a title=\"@pianocole\" href=\"https:\/\/www.tiktok.com\/@pianocole\" target=\"_blank\" rel=\"noopener\">@pianocole<\/a>\r\n<p>Reply to @ch3rry_fl4vour_p0p \ud83c\udf38\ud83d\udc96 <a title=\"chasingcars\" href=\"https:\/\/www.tiktok.com\/tag\/chasingcars\" target=\"_blank\" rel=\"noopener\">#chasingcars<\/a> <a title=\"snowpatrol\" href=\"https:\/\/www.tiktok.com\/tag\/snowpatrol\" target=\"_blank\" rel=\"noopener\">#snowpatrol<\/a> <a title=\"walkdowntheaisle\" href=\"https:\/\/www.tiktok.com\/tag\/walkdowntheaisle\" target=\"_blank\" rel=\"noopener\">#walkdowntheaisle<\/a> <a title=\"weddingmusic\" href=\"https:\/\/www.tiktok.com\/tag\/weddingmusic\" target=\"_blank\" rel=\"noopener\">#weddingmusic<\/a> <a title=\"pianogirl\" href=\"https:\/\/www.tiktok.com\/tag\/pianogirl\" target=\"_blank\" rel=\"noopener\">#pianogirl<\/a><\/p>\r\n<a title=\"\u266c original sound - Nicole Reynolds\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6974862030817741574\" target=\"_blank\" rel=\"noopener\">\u266c original sound &#8211; Nicole Reynolds<\/a><\/section>\r\n<\/blockquote>\r\n<p><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\r\n<p>&nbsp;<\/p>\r\n<p><em>A request video Nicole made for a follower.<\/em><\/p>\r\n<p><b>And do you have a regular routine for creating the videos?\u00a0<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">I try to do most of my recording on either 1 or 2 days in a week so I can sit down and get it all done. I\u2019ll have 4 hours free one day when I can sit down, have lots of coffee, and create my 6 videos for the week (and then schedule them for about 1 per day).\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">If that feels overwhelming, you can definitely start with just 1 a week.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">I often edit my videos on my commute and I know my followers are most active in the evening so I\u2019ll often post then.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Once you get to 1000 followers you can also do TikTok livestreams &#8211; which are really fun and great for engaging with your fans. It feels like being back at work!<\/span><\/p>\r\n<p>&nbsp;<\/p>\r\n<p><b>Which equipment do you use?<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">To improve my sound quality I have a couple of mics which I run through my audio interface into Logic on my laptop.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">I then have an iRig plugged into my interface which passes the sound signal from Logic into my phone. I can do it and I\u2019m not very good at technology so I reckon you can too!\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">But to be honest, my sound isn\u2019t great all the time. Don\u2019t get swept up on making it perfect, it\u2019s just a 30 seconds video.\u00a0<\/span><\/p>\r\n<figure id=\"attachment_4190\" aria-describedby=\"caption-attachment-4190\" style=\"width: 659px\" class=\"wp-caption aligncenter\"><img data-attachment-id=\"4190\" data-permalink=\"https:\/\/encoremusicians.com\/blog\/nicole-reynolds-tiktok-guide\/screen-shot-2021-07-28-at-13-33-31\/\" data-orig-file=\"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-28-at-13.33.31.png?fit=864%2C1342&amp;ssl=1\" data-orig-size=\"864,1342\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen Shot 2021-07-28 at 13.33.31\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;An iRig is a great piece of kit for recording audio into your phone&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-28-at-13.33.31.png?fit=193%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-28-at-13.33.31.png?fit=659%2C1024&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" class=\"size-large wp-image-4190\" src=\"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-28-at-13.33.31.png?resize=659%2C1024&#038;ssl=1\" alt=\"\" width=\"659\" height=\"1024\" srcset=\"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-28-at-13.33.31.png?resize=659%2C1024&amp;ssl=1 659w, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-28-at-13.33.31.png?resize=193%2C300&amp;ssl=1 193w, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-28-at-13.33.31.png?resize=768%2C1193&amp;ssl=1 768w, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-28-at-13.33.31.png?resize=370%2C575&amp;ssl=1 370w, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-28-at-13.33.31.png?resize=270%2C419&amp;ssl=1 270w, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-28-at-13.33.31.png?resize=570%2C885&amp;ssl=1 570w, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-28-at-13.33.31.png?resize=740%2C1149&amp;ssl=1 740w, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-28-at-13.33.31.png?resize=129%2C200&amp;ssl=1 129w, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-28-at-13.33.31.png?w=864&amp;ssl=1 864w\" sizes=\"(max-width: 659px) 100vw, 659px\" data-recalc-dims=\"1\" \/><figcaption id=\"caption-attachment-4190\" class=\"wp-caption-text\">An iRig is a great piece of kit for recording audio into your phone<\/figcaption><\/figure>\r\n<p><b>What about the visuals?<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">Well, my piano faces the garden, so that provides a good backdrop (my boyfriend&#8217;s been doing some gardening) and it provides lots of natural light. I sometimes add props like my Pikachu teddy!<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">For the camera, I put my phone on a \u00a315 tripod and a cheap ring light. I just use my phone camera. If you focus on it being 100% perfect all the time then it might be difficult to get regular content out.\u00a0<\/span><\/p>\r\n<p><b>Let\u2019s talk about bookings. Do you have a sense of where your enquiries are coming from at the moment?<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">I\u2019d say for the last 3-4 months I\u2019ve received a lot of messages from people who\u2019ve seen me on TikTok and messaged asking for live bookings or commissions. I link at the top of my TikTok to Instagram, so people message me there.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">People have seen me on TikTok and it\u2019s led to a boom in enquiries. I get enquiries through Instagram and email (I have TikTok DMs turned off) but <\/span><i><span style=\"font-weight: 400;\">I\u2019d say 8\/10 enquiries begin with \u201cwe saw you on TikTok and we would like you to play for us\u201d.<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\r\n<blockquote>\r\n<p><i><span style=\"font-weight: 400;\">For me, it\u2019s completely changed everything. I didn\u2019t think this would happen at all &#8211; so I think more musicians should try this out!<\/span><\/i><\/p>\r\n<\/blockquote>\r\n<p><b>How many enquiries have you got from TikTok?<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">I would say my enquiry rate has doubled as a result of TikTok! I probably used to get 1 a week and now get 1 every few days.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">People looking for wedding musicians today aren\u2019t likely to find you in a magazine, they\u2019ll search on TikTok or Instagram &#8211; so I\u2019d recommend it to anyone who wants more bookings!<\/span><\/p>\r\n<p><b>Who follows you on TikTok? Is there a decent UK following?<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">Yeh I\u2019d say it\u2019s probably 70% women, 30% men. And about 40% from the USA, 25% the UK, 6% from the Philippines.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">But I\u2019m aiming to get a following on Spotify, so where people follow from doesn\u2019t matter so much to me.\u00a0<\/span><\/p>\r\n<p><b>That\u2019s really interesting, I thought it would be all in the US! Do you have a sense of which types of musicians would do well on Encore?<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">I think it would work for everyone &#8211; everyone\u2019s got different tastes in music. I\u2019ve seen lots of classical musicians. There\u2019s a guy I follow who\u2019s a jazz pianist and <a href=\"https:\/\/encoremusicians.com\/hire\/singers\" data-internallinksmanager029f6b8e52c=\"11\" title=\"Hire Singers\">singer<\/a> who\u2019s doing well.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">I\u2019d stress that it\u2019s a free marketing platform. We pay for ads, wedding fairs, brochures &#8211; you can do this for free. <\/span><i><span style=\"font-weight: 400;\">I just woke up to 200,000 views one day &#8211; and that could easily be you.<\/span><\/i><span style=\"font-weight: 400;\"> If you\u2019re already making content, why not chuck it up there as well!\u00a0<\/span><\/p>\r\n<p><b>Where do you see your TikToking going? Is it just something for lockdown?<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">I think it&#8217;s likely to become more educational. I\u2019m seeing lots of tutorials, it\u2019s not just dances anymore. For instance, I\u2019m the proud owner of a rescue dog &#8211; and now even the rescue centre I got the dog from has got Tiktok to encourage people to share videos of their dogs. I\u2019m not a TikTok god, but I think it\u2019s now become a very popular marketing tool!<\/span><\/p>\r\n<p><b>And finally, what\u2019s on the horizon for you? Anything people listening in should be looking out for?<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">I want to get music on Spotify and Amazon Music, so TikTok\u2019s given me the opportunity to share arrangements I\u2019ve been working on with real people before going to a streaming service. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\r\n<p>&nbsp;<\/p>\r\n<p style=\"text-align: center;\">Cover photo by <a href=\"http:\/\/adeholbrook.com\/\">Ade Holbrook<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>We caught up with Coventry-based wedding pianist Nicole Reynolds to hear about how she managed to double her number of bookings using TikTok.\u00a0 When lockdown hit, Nicole tried a number of social media marketing techniques before eventually launching a TikTok video which received over 7 million videos, sky-rocketing social media accounts.\u00a0\u00a0 If you were ever [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4193,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[2820],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to double your bookings with TikTok: Interview with Nicole Reynolds | Encore Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/encoremusicians.com\/blog\/nicole-reynolds-tiktok-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to double your bookings with TikTok: Interview with Nicole Reynolds | Encore 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In a perfect world, the best musicians would always be the ones out gigging. But in reality, we know that's often not the case. Being a musician\u2026","rel":"","context":"In &quot;Musician Guides&quot;","block_context":{"text":"Musician Guides","link":"https:\/\/encoremusicians.com\/blog\/category\/musician-guides\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2019\/01\/joey-vanzetti.jpeg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2019\/01\/joey-vanzetti.jpeg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2019\/01\/joey-vanzetti.jpeg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2019\/01\/joey-vanzetti.jpeg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2019\/01\/joey-vanzetti.jpeg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":896,"url":"https:\/\/encoremusicians.com\/blog\/what-makes-encore-different-from-other-online-booking-platforms\/","url_meta":{"origin":4186,"position":1},"title":"What are the Benefits of Using Encore?","author":"Jonny Venvell","date":"16th May 2018","format":false,"excerpt":"Joining Encore is a great way of promoting yourself or your act online, networking with other music professionals, and winning more bookings. But what separates Encore from other booking sites? Here we explain why we think the platform provides you with some of the best tools to advance your career\u2026","rel":"","context":"In &quot;Musician Guides&quot;","block_context":{"text":"Musician Guides","link":"https:\/\/encoremusicians.com\/blog\/category\/musician-guides\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2018\/01\/1-Encore-Musicians-Photos.png?fit=1072%2C603&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2018\/01\/1-Encore-Musicians-Photos.png?fit=1072%2C603&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2018\/01\/1-Encore-Musicians-Photos.png?fit=1072%2C603&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2018\/01\/1-Encore-Musicians-Photos.png?fit=1072%2C603&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2018\/01\/1-Encore-Musicians-Photos.png?fit=1072%2C603&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1369,"url":"https:\/\/encoremusicians.com\/blog\/how-to-get-gigs-as-a-musician-the-ultimate-guide\/","url_meta":{"origin":4186,"position":2},"title":"How to Get Gigs as a Musician in 2023 &#8211; The Ultimate Guide","author":"Jonny Venvell","date":"3rd November 2018","format":false,"excerpt":"Getting gigs as a musician has never been easy. 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Browse musicians here. https:\/\/www.youtube.com\/watch?v=QueVTmkSk7c The UK at the moment is filled with people stuck at home unable to celebrate occasions with their friends and family. On Encore we have hundreds of brilliant musicians now unable to perform live due\u2026","rel":"","context":"In &quot;Musician Updates&quot;","block_context":{"text":"Musician Updates","link":"https:\/\/encoremusicians.com\/blog\/category\/musician-updates\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2020\/03\/titles.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2020\/03\/titles.png?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2020\/03\/titles.png?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2020\/03\/titles.png?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2020\/03\/titles.png?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":912,"url":"https:\/\/encoremusicians.com\/blog\/3-video-showreels-every-musician-needs-to-win-bookings\/","url_meta":{"origin":4186,"position":4},"title":"3 Video Showreels Every Musician Needs to Win Bookings Online","author":"Jonny Venvell","date":"23rd May 2018","format":false,"excerpt":"If you want to win bookings online you need outstanding, professionally-shot showreel videos. We repeatedly hear from our clients that videos are the most important factor when it comes to making a decision about which artist to book. And it makes sense - videos are the closest thing clients have\u2026","rel":"","context":"In &quot;Musician Guides&quot;","block_context":{"text":"Musician Guides","link":"https:\/\/encoremusicians.com\/blog\/category\/musician-guides\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2018\/05\/image.png?fit=732%2C454&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2018\/05\/image.png?fit=732%2C454&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2018\/05\/image.png?fit=732%2C454&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2018\/05\/image.png?fit=732%2C454&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":806,"url":"https:\/\/encoremusicians.com\/blog\/closing-the-deal-how-to-write-messages-that-lead-to-bookings\/","url_meta":{"origin":4186,"position":5},"title":"Closing the deal &#8211; How to Write Messages that Result in Bookings","author":"Jonny Venvell","date":"26th April 2018","format":false,"excerpt":"Welcome to the second article in our client communication series! When you\u2019re applying for jobs, the way you communicate with clients has a big impact on your success. 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