{"id":2952,"date":"2020-04-18T14:57:06","date_gmt":"2020-04-18T13:57:06","guid":{"rendered":"https:\/\/encoremusicians.com\/blog\/?p=2952"},"modified":"2023-01-26T12:37:13","modified_gmt":"2023-01-26T12:37:13","slug":"webinar-how-to-get-the-most-from-personalised-music-messages","status":"publish","type":"post","link":"https:\/\/encoremusicians.com\/blog\/webinar-how-to-get-the-most-from-personalised-music-messages\/","title":{"rendered":"Webinar: How to get the most from Personalised Music Messages"},"content":{"rendered":"<p><strong>Yesterday, we hosted a webinar on Zoom, with around 50 musicians from across the UK. Watch it back below (includes an interview with a musician who&#8217;s received over 50 video bookings already)!<\/strong><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"770\" height=\"434\" src=\"https:\/\/www.youtube.com\/embed\/ugFDDjEajA0?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-GB&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation\"><\/iframe><\/span><\/p>\n<p><em>Our Sales Executive Chiara presents a webinar explaining how to use PMM. Plus we interview Thom, a musician who&#8217;s already received over 50 music message requests.<\/em><\/p>\n<p>We had a great time answering questions and chatting with over 50 Encore musicians who joined us for our first ever webinar on Zoom yesterday!<\/p>\n<p>If you were there &#8211; thank you for coming! If not, don&#8217;t worry we&#8217;ve recorded it so you can catch up &#8211; simply click here to watch.<\/p>\n<p>We now have a few musicians who&#8217;ve earnt around \u00a31000 from making videos, so we really want to help you get to this level!<\/p>\n<p>To understand exactly how to be successful with video messages, we recommend watching the whole webinar, but you can also skip to each section using these links.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_57_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69def029baee9\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69def029baee9\"  type=\"checkbox\" id=\"item-69def029baee9\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/encoremusicians.com\/blog\/webinar-how-to-get-the-most-from-personalised-music-messages\/#Contents\" title=\"Contents\">Contents<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/encoremusicians.com\/blog\/webinar-how-to-get-the-most-from-personalised-music-messages\/#Useful-links\" title=\"Useful links\">Useful links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/encoremusicians.com\/blog\/webinar-how-to-get-the-most-from-personalised-music-messages\/#FAQs\" title=\"FAQs\">FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Contents\"><\/span>Contents<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=ugFDDjEajA0&amp;t=5s\">0:05<\/a>\u00a0Introduction<br \/>\n<a dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=ugFDDjEajA0&amp;t=65s\">1:05<\/a>\u00a0What are Personalised Music Messages<br \/>\n<a dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=ugFDDjEajA0&amp;t=225s\">3:45<\/a>\u00a0What are the different\u00a0styles of music message<br \/>\n<a dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=ugFDDjEajA0&amp;t=325s\">5:25<\/a>\u00a0Is Personalised Music Messages for me?<br \/>\n<a dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=ugFDDjEajA0&amp;t=375s\">6:15<\/a>\u00a0Getting set up<br \/>\n<a dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=ugFDDjEajA0&amp;t=600s\">10:00<\/a>\u00a0Marketing your video service<br \/>\n<a dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=ugFDDjEajA0&amp;t=804s\">13:24<\/a>\u00a0Filming and delivering the video<br \/>\n<a dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=ugFDDjEajA0&amp;t=818s\">13:38<\/a>\u00a0Common mistakes to avoid when filming<br \/>\n<a dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=ugFDDjEajA0&amp;t=1065s\">17:45<\/a>\u00a0How does payment work<br \/>\n<a dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=ugFDDjEajA0&amp;t=1250s\">20:50<\/a>\u00a0Interview with Encore musician Thom Morley (who&#8217;s already been booked for 50+ videos)<br \/>\n<a dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=ugFDDjEajA0&amp;t=1820s\">30:20<\/a>\u00a0Q&amp;A with Encore team<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Useful-links\"><\/span>Useful links<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div><strong>Getting set up<\/strong><\/div>\n<ul>\n<li>Video:\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=3jAXRqiLx00\" target=\"_blank\" rel=\"noopener\">How to film a PMM<\/a><\/li>\n<li>Video: Great example videos from\u00a0<a href=\"https:\/\/youtu.be\/-xoGtnImvJs\" target=\"_blank\" rel=\"noopener\">Thom<\/a>\u00a0and\u00a0<a href=\"https:\/\/youtu.be\/EG3-p1Bg2cM\" target=\"_blank\" rel=\"noopener\">Sam<\/a><\/li>\n<li>Blog:\u00a0<a href=\"https:\/\/encoremusicians.com\/blog\/introducing-personalised-music-messages\/\" target=\"_blank\" rel=\"noopener\">Introduction to Personalised Music Messages<\/a><\/li>\n<li>Link:\u00a0<a href=\"https:\/\/musicmessages.encoremusicians.com\/\" target=\"_blank\" rel=\"noopener\">The client-facing landing page<\/a><\/li>\n<li>Link:\u00a0<a href=\"https:\/\/encoremusicians.com\/dashboard\/gift\" target=\"_blank\" rel=\"noopener\">Your PMM dashboard<\/a><\/li>\n<\/ul>\n<div><strong>Marketing<\/strong><\/div>\n<ul>\n<li><a href=\"https:\/\/drive.google.com\/file\/d\/1E058iEg6aWdLOAWTqlTtukH9clQ7GZIP\/view?usp=sharing\" target=\"_blank\" rel=\"noopener\">The PMM Marketing Playbook [PDF]<\/a><\/li>\n<li>Article:\u00a0<a href=\"https:\/\/help.encoremusicians.com\/hc\/en-us\/articles\/360007027597\" target=\"_blank\" rel=\"noopener\">Template marketing messages for social media<\/a><\/li>\n<li>Video:\u00a0<a href=\"https:\/\/help.encoremusicians.com\/hc\/en-us\/articles\/360007027917\" target=\"_blank\" rel=\"noopener\">How to email your past customers about PMM<\/a><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>&#8211; Where do I find my unique video booking link?<\/strong><br \/>\nThis is the link customers use to book videos from you. Simply add &#8216;\/gift&#8217; to the end of your profile URL to create it. Or you can find it in your Personalised Music Messages dashboard <a href=\"https:\/\/encoremusicians.com\/dashboard\/gift\">here<\/a>.<\/p>\n<p><strong>&#8211; I don&#8217;t sing, are music messages relevant to me?<\/strong><br \/>\nYes! We&#8217;ve had <a href=\"https:\/\/encoremusicians.com\/hire\/pianists\" data-internallinksmanager029f6b8e52c=\"12\" title=\"Hire Pianists\">pianists<\/a>, cellists and <a href=\"https:\/\/encoremusicians.com\/hire\/violinists\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Hire Violinists\">violinists<\/a> get booked already. If people enjoy listening to your music then there&#8217;s a good chance they&#8217;ll like watching a personalised video of you performing!<\/p>\n<p><strong>&#8211; Can you perform with backing tracks?<\/strong><br \/>\nYes &#8211; quite a few musicians are already receiving requests for music messages where they use a backing track to provide accompaniment.<\/p>\n<p><strong>&#8211; Can I set my own price?<\/strong><br \/>\nWe&#8217;re working as quickly as we can to add flexible pricing in the near future. Until then it is only possible for you to have one price listed. By default this is \u00a315 (\u00a310 takehome, \u00a32.50 Encore payment processing fee, \u00a32.50 to NHS), the figure which most customers chose when we asked them what they&#8217;d pay for the service. But we can adjust your price manually if you&#8217;d prefer &#8211; just respond to this email.<\/p>\n<p><strong>&#8211; I feel a bit uncomfortable marketing my video service to people. Is this necessary?<\/strong><br \/>\nAll musicians who&#8217;ve received the most video bookings have used some form of marketing to let people know about their new offering. A simple way to get started is to upload example videos to Facebook, Instagram and Twitter (read our <a href=\"https:\/\/help.encoremusicians.com\/hc\/en-us\/articles\/360007027597\">sample posts here<\/a>). But the most successful musicians have used bespoke, personalised messages sent over WhatsApp to let people know about the service. Your marketing messages should always come across as polite and natural extensions of a conversation, rather than a sales pitch.<\/p>\n<p>Also, remember the service you&#8217;re marketing is one which brings joy to people in isolation and is supporting the NHS. The response we&#8217;ve had from customers is that they love the concept, so many of them will be glad to hear from you about it.<\/p>\n<p><strong>&#8211; Have Encore been marketing the service?<\/strong><br \/>\nYes! We&#8217;ve been focusing on getting the attention of the press and have recently received mentions in Techcrunch, Forbes, BBC Radio Scotland, and The Times. Our tech resource is very limited at the moment, so unfortunately <a href=\"https:\/\/musicmessages.encoremusicians.com\/\">the landing page we&#8217;ve built<\/a> for customers doesn&#8217;t have space to market all musicians with PMM enabled yet. But we hope to be building this out soon. In the meantime, we recommend following the advice above to market your videos to your fans and friends directly.<\/p>\n<p>We received loads of positive feedback in response to our first webinar, so we aim to do another soon. If there&#8217;s a particular aspect of Personalised Music Messages you&#8217;re still not sure about, please let us know at help@encoremusicians.com and we&#8217;ll aim to include it in our next session.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yesterday, we hosted a webinar on Zoom, with around 50 musicians from across the UK. Watch it back below (includes an interview with a musician who&#8217;s received over 50 video bookings already)! Our Sales Executive Chiara presents a webinar explaining how to use PMM. Plus we interview Thom, a musician who&#8217;s already received over 50 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2955,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[222],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Webinar: How to get the most from Personalised Music Messages | Encore Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/encoremusicians.com\/blog\/webinar-how-to-get-the-most-from-personalised-music-messages\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar: How to get the most from Personalised Music Messages | Encore Blog\" \/>\n<meta property=\"og:description\" content=\"Yesterday, we hosted a webinar on Zoom, with around 50 musicians from across the UK. Watch it back below (includes an interview with a musician who&#8217;s received over 50 video bookings already)! Our Sales Executive Chiara presents a webinar explaining how to use PMM. 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There are two big issues that often cause a gig to be badly paid: Uninformed clients.\u2026","rel":"","context":"In &quot;Musician Guides&quot;","block_context":{"text":"Musician Guides","link":"https:\/\/encoremusicians.com\/blog\/category\/musician-guides\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2019\/05\/thing.png?fit=700%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2019\/05\/thing.png?fit=700%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2019\/05\/thing.png?fit=700%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2019\/05\/thing.png?fit=700%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":3384,"url":"https:\/\/encoremusicians.com\/blog\/musician-brexit-survey\/","url_meta":{"origin":2952,"position":2},"title":"76% of UK musicians say it\u2019s likely Brexit will stop them performing in Europe [Survey]","author":"Jonny Venvell","date":"26th January 2021","format":false,"excerpt":"76% musicians said it was likely Brexit travel restrictions will stop them performing in Europe 40% musicians have already cancelled gigs specifically because of Brexit 91% said Brexit will have a negative impact on their livelihood as a musician Classical musicians are the most likely to lose out on income\u2026","rel":"","context":"In &quot;Musician Updates&quot;","block_context":{"text":"Musician Updates","link":"https:\/\/encoremusicians.com\/blog\/category\/musician-updates\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/01\/kristina-gadeikyte-gancarz-Mdx7XqEJ4ig-unsplash-scaled.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/01\/kristina-gadeikyte-gancarz-Mdx7XqEJ4ig-unsplash-scaled.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/01\/kristina-gadeikyte-gancarz-Mdx7XqEJ4ig-unsplash-scaled.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/01\/kristina-gadeikyte-gancarz-Mdx7XqEJ4ig-unsplash-scaled.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/01\/kristina-gadeikyte-gancarz-Mdx7XqEJ4ig-unsplash-scaled.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":896,"url":"https:\/\/encoremusicians.com\/blog\/what-makes-encore-different-from-other-online-booking-platforms\/","url_meta":{"origin":2952,"position":3},"title":"What are the Benefits of Using Encore?","author":"Jonny Venvell","date":"16th May 2018","format":false,"excerpt":"Joining Encore is a great way of promoting yourself or your act online, networking with other music professionals, and winning more bookings. 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