{"id":2932,"date":"2020-03-26T16:37:13","date_gmt":"2020-03-26T16:37:13","guid":{"rendered":"https:\/\/encoremusicians.com\/blog\/?p=2932"},"modified":"2023-01-26T12:26:47","modified_gmt":"2023-01-26T12:26:47","slug":"introducing-personalised-music-messages","status":"publish","type":"post","link":"https:\/\/encoremusicians.com\/blog\/introducing-personalised-music-messages\/","title":{"rendered":"Introducing: Personalised Music Messages"},"content":{"rendered":"<p style=\"text-align: center;\"><em><span style=\"font-size: 18pt;\">Are you a customer looking to create a Personalised Music Message? <a href=\"https:\/\/musicmessages.encoremusicians.com\/\">Browse musicians here.<\/a><\/span><\/em><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"770\" height=\"434\" src=\"https:\/\/www.youtube.com\/embed\/QueVTmkSk7c?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-GB&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation\"><\/iframe><\/span><\/p>\n<p>The UK at the moment is filled with people stuck at home unable to celebrate occasions with their friends and family. On Encore we have hundreds of brilliant musicians now unable to perform live due to the pandemic.<\/p>\n<p><strong>Personalised Music Messages help connect these two groups by providing a quick and easy platform for customers to purchase a unique music video from you to celebrate a special occasion.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">It might be a recording of a first dance song for a wedding anniversary, or a happy birthday message for a grandma isolated in her house. It could even be recording your mate\u2019s favourite song with corona-inspired lyrics to cheer them up! With this feature, we&#8217;re in the business of spreading the joy and comfort of music at a time when people need it most.\u00a0<\/span><\/p>\n<p>Read on to learn how you can add this new service to your Encore offering and begin earning more while you&#8217;re stuck at home.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_57_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69efd3ba18538\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69efd3ba18538\"  type=\"checkbox\" id=\"item-69efd3ba18538\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/encoremusicians.com\/blog\/introducing-personalised-music-messages\/#Contents\" title=\"Contents\">Contents<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/encoremusicians.com\/blog\/introducing-personalised-music-messages\/#Useful-links\" title=\"Useful links\">Useful links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/encoremusicians.com\/blog\/introducing-personalised-music-messages\/#How-it-works\" title=\"How it works\">How it works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/encoremusicians.com\/blog\/introducing-personalised-music-messages\/#Pricing\" title=\"Pricing\">Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/encoremusicians.com\/blog\/introducing-personalised-music-messages\/#How-to-get-set-up\" title=\"How to get set up\">How to get set up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/encoremusicians.com\/blog\/introducing-personalised-music-messages\/#Market-your-new-offering\" title=\"Market your new offering\">Market your new offering<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/encoremusicians.com\/blog\/introducing-personalised-music-messages\/#-Send-us-your-feedback\" title=\"\u00a0Send us your feedback\">\u00a0Send us your feedback<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Contents\"><\/span>Contents<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong>Useful links<\/strong><\/li>\n<li><strong>How it works<\/strong><\/li>\n<li><strong>Pricing<\/strong><\/li>\n<li><strong>Getting set up<\/strong><\/li>\n<li><strong>Marketing your music messages service<\/strong><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Useful-links\"><\/span><b>Useful links<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Come to this page looking for some specific guidance on PMM? Here&#8217;s a list of handy links. If you&#8217;re here for the first time &#8211; feel free to skip this section!<\/p>\n<div><strong>Getting set up<\/strong><\/div>\n<ul>\n<li>Video:\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=3jAXRqiLx00\" target=\"_blank\" rel=\"noopener\">How to film a PMM<\/a><\/li>\n<li>Video: Great example videos from\u00a0<a href=\"https:\/\/youtu.be\/-xoGtnImvJs\" target=\"_blank\" rel=\"noopener\">Thom<\/a>\u00a0and\u00a0<a href=\"https:\/\/youtu.be\/EG3-p1Bg2cM\" target=\"_blank\" rel=\"noopener\">Sam<\/a><\/li>\n<li>Video Webinar: <a href=\"https:\/\/encoremusicians.com\/blog\/webinar-how-to-get-the-most-from-personalised-music-messages\/\">How to get the most from PMM<\/a><\/li>\n<li>Link:\u00a0<a href=\"https:\/\/musicmessages.encoremusicians.com\/\" target=\"_blank\" rel=\"noopener\">The client-facing landing page<\/a><\/li>\n<li>Link:\u00a0<a href=\"https:\/\/encoremusicians.com\/dashboard\/gift\" target=\"_blank\" rel=\"noopener\">Your PMM dashboard<\/a><\/li>\n<li>Article: <a href=\"https:\/\/encoremusicians.com\/blog\/how-to-earn-1000-from-music-message-videos-with-sam-burkey\/\">How to earn \u00a31000 from PMM with Sam Burkey<\/a><\/li>\n<\/ul>\n<div><strong>Marketing<\/strong><\/div>\n<ul>\n<li><a href=\"https:\/\/drive.google.com\/file\/d\/1E058iEg6aWdLOAWTqlTtukH9clQ7GZIP\/view?usp=sharing\" target=\"_blank\" rel=\"noopener\">The PMM Marketing Playbook [PDF]<\/a><\/li>\n<li>Article:\u00a0<a href=\"https:\/\/help.encoremusicians.com\/hc\/en-us\/articles\/360007027597\" target=\"_blank\" rel=\"noopener\">Template marketing messages for social media<\/a><\/li>\n<li>Video:\u00a0<a href=\"https:\/\/help.encoremusicians.com\/hc\/en-us\/articles\/360007027917\" target=\"_blank\" rel=\"noopener\">How to email your past customers about PMM<\/a><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How-it-works\"><\/span><b>How it works<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Share your link. <\/strong>You share your unique music message URL* with your potential customers via email mailing lists and social channels. We recommend you include an explainer and example video in your marketing to increase your chances of people purchasing (see below).\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Customer completes form. <\/strong>The customer clicks on the link and is taken to a form where they enter all the information they need to create the video<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Create the video. <\/strong>You receive an email notification with all the info you need to create the video. <\/span><span style=\"font-weight: 400;\">You complete the video within 48 hours and email it to <\/span><a href=\"mailto:bookings@encoremusicians.com\"><span style=\"font-weight: 400;\">bookings@encoremusicians.com<\/span><\/a><span style=\"font-weight: 400;\"> with the subject: \u201cPersonalised Music Message\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Get paid. <\/strong>We send the client the video and take their payment. \u00a32.50 from every booking goes to NHS charities to help support our health care workers through this time of crisis.\u00a0<\/span><\/li>\n<\/ol>\n<p>*Your unique music message URL should have been sent to you in an email. In future, we will add a button to your profile with this link.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pricing\"><\/span><b>Pricing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Based on a survey of 515 potential customers we conducted, we\u2019ve decided to begin with a low price point of <\/span><b>\u00a320 for a short basic video. This breaks down as \u00a315 going to you, \u00a34 going to Encore, and \u00a31 going to NHS Charities<\/b><span style=\"font-weight: 400;\">. We understand this is not much, but our survey results suggest that this is the average price potential customers would want to pay. We&#8217;re also battling against a market which isn\u2019t feeling like spending money right now.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some customers may want to pay you more, so to help you earn as much as possible from these videos, we\u2019ve added the option for clients to add a tip to your fee once they receive the video. When discussing pricing with our beta testers they responded positively, citing the connection to charity and the opportunity to market to past clients are two other benefits:<\/span><\/p>\n<ul>\n<li><em><span style=\"font-weight: 400;\">\u201c<\/span><span style=\"font-weight: 400;\">Pricing was fine. I was concerned about it the other day but if this is the length of effort &#8211; 30 mins for net profit of \u00a310 then that&#8217;s fine. For the level of investment and effort, the price was OK. No real hassle to do it.&#8221;<\/span><\/em><\/li>\n<li><em><span style=\"font-weight: 400;\">\u201cIn terms of nice little gift for someone I can&#8217;t really ask for more than 15 quid.\u00a0 It is personalising and if people asked for more songs you could put the price up. I thought the fee with the little bit to charity was perfectly reasonable\u201d<\/span><\/em><\/li>\n<li><em><span style=\"font-weight: 400;\">\u201cThe pricing doesn&#8217;t really matter. <\/span><span style=\"font-weight: 400;\">The endpoint is trying to get bookings &#8211; whether I get \u00a310, \u00a320, \u00a330, \u00a340 it doesn&#8217;t matter &#8211; it&#8217;s about trying to get scale and then get a band gig &#8211; that&#8217;s the end number, that&#8217;s the end game for me. I<\/span><span style=\"font-weight: 400;\">t&#8217;s more of a lead gen activity for bookings. It reminds people of who I am, what I do and puts that into believable context rather than just saying &#8220;Hi, it&#8217;s me &#8211; have you got another party I can perform at?&#8221; &#8211; it reminds people in a nice way.\u201d<\/span><\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How-to-get-set-up\"><\/span><b>How to get set up<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Complete your videos<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Most customers you contact about this feature are likely to be unfamiliar with the idea. So unless they know you well, they\u2019re unlikely to take a gamble booking a video unless they see some evidence of videos you\u2019ve produced in the past. To maximise your chances of winning bookings, we strongly recommend you create these two videos first.\u00a0<\/span><\/p>\n<ul>\n<li><b>Explainer video. <span style=\"font-weight: 400;\">This is a video in which you talk to camera explaining the service in your own words. This is a great opportunity for you to show off your personality, reassure your customers that you provide a quality service and increase the chances of someone booking you. Read our to creating an excellent explainer video <\/span><a href=\"https:\/\/encoremusicians.zendesk.com\/hc\/en-us\/articles\/360007029397\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> (includes video from our Bookings Executive Chiara). <\/span><\/b><\/li>\n<\/ul>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"770\" height=\"434\" src=\"https:\/\/www.youtube.com\/embed\/LQy5NaUYrb4?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-GB&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation\"><\/iframe><\/span><\/p>\n<ul>\n<li>Example video. <span style=\"font-weight: 400;\">Before going public, make an example music message video so your customers know what the results will look like if they book you. Read our full example video guide <\/span><a href=\"https:\/\/encoremusicians.zendesk.com\/hc\/en-us\/articles\/360006851737\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> (includes video from our Designer Cl\u00e1udia).\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"770\" height=\"434\" src=\"https:\/\/www.youtube.com\/embed\/3jAXRqiLx00?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-GB&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation\"><\/iframe><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out our new customer-facing landing page <a href=\"http:\/\/musicmessages.encoremusicians.com\/\">here<\/a> to watch examples of the videos our excellent beta testers have produced so far. Here&#8217;s one by Encore <a href=\"https:\/\/encoremusicians.com\/hire\/singers\" data-internallinksmanager029f6b8e52c=\"11\" title=\"Hire Singers\">singer<\/a> Sam Burkey which we really like:\u00a0<\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"770\" height=\"434\" src=\"https:\/\/www.youtube.com\/embed\/2wbr695mpK4?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-GB&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation\"><\/iframe><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Concerned that producing these videos might be a hassle? Remember that the skills you learn editing videos here will be applicable to other projects in the future like editing a live performance showreel. Here\u2019s what one of our beta tests had to say: <\/span><\/p>\n<ul>\n<li><em><span style=\"font-weight: 400;\">\u201c<\/span><span style=\"font-weight: 400;\">This idea was really good for me because it got me into a project and learning video recording was new and it&#8217;s nice to develop these new skills. I sometimes get frustrated with myself when I&#8217;m shooting different takes and messing up but I really enjoy getting stuck into it and learning some new skills.\u201d<\/span><\/em><\/li>\n<li><em><span style=\"font-weight: 400;\">\u201c<\/span><span style=\"font-weight: 400;\">It&#8217;s a nice thing to be making something a bit personal, it felt of value I suppose.\u00a0 To be honest I&#8217;ve been meaning to put up videos for ages and this is kind of making me do it which is good.\u201d<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/em><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Market-your-new-offering\"><\/span><b>Market your new offering<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ok, you\u2019ve got your videos sorted &#8211; now it\u2019s time to share your new music message service with the world! Here\u2019s how:\u00a0<\/span><\/p>\n<ol>\n<li><b>WhatsApp \/ Direct message (best converting). <\/b><span style=\"font-weight: 400;\">From our testing, we found people were most likely to book if they received a personal message from you letting them know about the service. If appropriate, we recommend you let the people closest to you know on WhatsApp or Facebook messenger (and tell them to share it with their friends). Again we\u2019ve got templates for that <\/span><a href=\"https:\/\/encoremusicians.zendesk.com\/hc\/en-us\/articles\/360007027597\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Social media. <\/b><span style=\"font-weight: 400;\">We recommend you upload your explainer video to Facebook, Instagram and Twitter with a short message explaining how it works. Browse templated social media posts <\/span><a href=\"https:\/\/encoremusicians.zendesk.com\/hc\/en-us\/articles\/360007027597\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0 <\/span><b>\u00a0<\/b><\/li>\n<li style=\"font-weight: 400;\"><b>Past clients. <\/b><span style=\"font-weight: 400;\">You have a list of people in the past who\u2019ve seen you perform live and love what you do. Now is a great time to get in touch with them. Even if they don\u2019t book you for a video, it\u2019s a great opportunity to remind them of your services so you\u2019re top of mind next time they need a musician for an event. Learn how to email your clients <\/span><a href=\"https:\/\/encoremusicians.zendesk.com\/hc\/en-us\/articles\/360007027917\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> (including a template email).\u00a0<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"-Send-us-your-feedback\"><\/span><span style=\"font-weight: 400;\">\u00a0<strong>Send us your feedback<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We really hope you enjoy using this new service and that it gives a useful new project and source of income during this tough time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> We\u2019re keen to understand where it could be improved or developed. If you have any questions or feedback, please drop us an email at help@encoremusicians.com.. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you a customer looking to create a Personalised Music Message? Browse musicians here. The UK at the moment is filled with people stuck at home unable to celebrate occasions with their friends and family. On Encore we have hundreds of brilliant musicians now unable to perform live due to the pandemic. Personalised Music Messages [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2949,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introducing: Personalised Music Messages | Encore Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/encoremusicians.com\/blog\/introducing-personalised-music-messages\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing: Personalised Music Messages | Encore Blog\" \/>\n<meta property=\"og:description\" content=\"Are you a customer looking to create a Personalised Music Message? Browse musicians here. The UK at the moment is filled with people stuck at home unable to celebrate occasions with their friends and family. On Encore we have hundreds of brilliant musicians now unable to perform live due to the pandemic. Personalised Music Messages [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/encoremusicians.com\/blog\/introducing-personalised-music-messages\/\" \/>\n<meta property=\"og:site_name\" content=\"Encore Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/joinencore\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-26T16:37:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-26T12:26:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2020\/03\/titles.png?fit=1280%2C720&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jonny Venvell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@joinencore\" \/>\n<meta name=\"twitter:site\" content=\"@joinencore\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jonny Venvell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Introducing: Personalised Music Messages | Encore Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/encoremusicians.com\/blog\/introducing-personalised-music-messages\/","og_locale":"en_GB","og_type":"article","og_title":"Introducing: Personalised Music Messages | Encore Blog","og_description":"Are you a customer looking to create a Personalised Music Message? Browse musicians here. The UK at the moment is filled with people stuck at home unable to celebrate occasions with their friends and family. On Encore we have hundreds of brilliant musicians now unable to perform live due to the pandemic. Personalised Music Messages [&hellip;]","og_url":"https:\/\/encoremusicians.com\/blog\/introducing-personalised-music-messages\/","og_site_name":"Encore Blog","article_publisher":"https:\/\/www.facebook.com\/joinencore","article_published_time":"2020-03-26T16:37:13+00:00","article_modified_time":"2023-01-26T12:26:47+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2020\/03\/titles.png?fit=1280%2C720&ssl=1","type":"image\/png"}],"author":"Jonny Venvell","twitter_card":"summary_large_image","twitter_creator":"@joinencore","twitter_site":"@joinencore","twitter_misc":{"Written by":"Jonny Venvell","Estimated reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/encoremusicians.com\/blog\/introducing-personalised-music-messages\/","url":"https:\/\/encoremusicians.com\/blog\/introducing-personalised-music-messages\/","name":"Introducing: Personalised Music Messages | Encore Blog","isPartOf":{"@id":"https:\/\/encoremusicians.com\/blog\/#website"},"datePublished":"2020-03-26T16:37:13+00:00","dateModified":"2023-01-26T12:26:47+00:00","author":{"@id":"https:\/\/encoremusicians.com\/blog\/#\/schema\/person\/66ef53723f7d824cae728b109b9a55a8"},"breadcrumb":{"@id":"https:\/\/encoremusicians.com\/blog\/introducing-personalised-music-messages\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/encoremusicians.com\/blog\/introducing-personalised-music-messages\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/encoremusicians.com\/blog\/introducing-personalised-music-messages\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/encoremusicians.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Introducing: Personalised Music Messages"}]},{"@type":"WebSite","@id":"https:\/\/encoremusicians.com\/blog\/#website","url":"https:\/\/encoremusicians.com\/blog\/","name":"Encore Musicians","description":"Outstanding performers for any occasion","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/encoremusicians.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/encoremusicians.com\/blog\/#\/schema\/person\/66ef53723f7d824cae728b109b9a55a8","name":"Jonny Venvell","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/encoremusicians.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b5e5bc8a7a85f277c352e3c9c608ed27?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b5e5bc8a7a85f277c352e3c9c608ed27?s=96&d=mm&r=g","caption":"Jonny Venvell"},"description":"Jonny is Encore's Head of Artist Relations. He's responsible for supporting and helping musicians on the platform and writes most of the musician-facing articles on the blog. He can usually be found singing in choirs, drumming in bands, or nodding meaningfully to particularly good chords in London's jazz bars.","url":"https:\/\/encoremusicians.com\/blog\/author\/jonnyvenvell\/"}]}},"modified_by":"Jonny Venvell","new_scheduled_revision":"","save_as_revision":"","jetpack_featured_media_url":"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2020\/03\/titles.png?fit=1280%2C720&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pfdoh2-Li","jetpack-related-posts":[{"id":2952,"url":"https:\/\/encoremusicians.com\/blog\/webinar-how-to-get-the-most-from-personalised-music-messages\/","url_meta":{"origin":2932,"position":0},"title":"Webinar: How to get the most from Personalised Music Messages","author":"Jonny Venvell","date":"18th April 2020","format":false,"excerpt":"Yesterday, we hosted a webinar on Zoom, with around 50 musicians from across the UK. Watch it back below (includes an interview with a musician who's received over 50 video bookings already)! https:\/\/www.youtube.com\/watch?v=ugFDDjEajA0 Our Sales Executive Chiara presents a webinar explaining how to use PMM. Plus we interview Thom, a\u2026","rel":"","context":"In &quot;Musician Guides&quot;","block_context":{"text":"Musician Guides","link":"https:\/\/encoremusicians.com\/blog\/category\/musician-guides\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-18-at-15.01.11.png?fit=1200%2C669&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-18-at-15.01.11.png?fit=1200%2C669&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-18-at-15.01.11.png?fit=1200%2C669&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-18-at-15.01.11.png?fit=1200%2C669&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-18-at-15.01.11.png?fit=1200%2C669&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2956,"url":"https:\/\/encoremusicians.com\/blog\/how-to-earn-1000-from-music-message-videos-with-sam-burkey\/","url_meta":{"origin":2932,"position":1},"title":"How to Earn \u00a31,000 in 14 days from Personalised Music Messages: with Sam Burkey","author":"Jonny Venvell","date":"20th April 2020","format":false,"excerpt":"Last week, one of our musicians set a new Encore record to become the first person to earn over \u00a31,000 from the new Personalised Music Messages service! Singing pianist, Sam Burkey received his first request on 2nd April, and within the space of just 14 days, he'd hit four figures!\u00a0\u00a0\u2026","rel":"","context":"In &quot;Musician Guides&quot;","block_context":{"text":"Musician Guides","link":"https:\/\/encoremusicians.com\/blog\/category\/musician-guides\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2020\/04\/sam-burkey.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2020\/04\/sam-burkey.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2020\/04\/sam-burkey.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2020\/04\/sam-burkey.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2020\/04\/sam-burkey.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3517,"url":"https:\/\/encoremusicians.com\/blog\/5-best-virtual-events-entertainment-ideas\/","url_meta":{"origin":2932,"position":2},"title":"5 Awesome Musical Entertainment Ideas for Virtual Events","author":"Jonny Venvell","date":"11th February 2021","format":false,"excerpt":"Planning an event online can be challenging. Whether it\u2019s a corporate event, virtual team building or you just want to make that birthday Zoom call extra special - adding some entertainment is the perfect way to create a lasting impression.\u00a0 At Encore, we\u2019ve helped everyone from the NHS to Accenture\u2026","rel":"","context":"In &quot;Hiring Musicians&quot;","block_context":{"text":"Hiring Musicians","link":"https:\/\/encoremusicians.com\/blog\/category\/hiring-musicians\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-15-at-13.05.05.png?fit=1200%2C749&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-15-at-13.05.05.png?fit=1200%2C749&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-15-at-13.05.05.png?fit=1200%2C749&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-15-at-13.05.05.png?fit=1200%2C749&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-15-at-13.05.05.png?fit=1200%2C749&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3330,"url":"https:\/\/encoremusicians.com\/blog\/bethany-music-video-guide\/","url_meta":{"origin":2932,"position":3},"title":"What I Learnt from 6 months of Personalised Music Messages: with Bethany Jane","author":"Jonny Venvell","date":"27th November 2020","format":false,"excerpt":"Before COVID, Bethany Jane was regularly being booked for live gigs as a soloist and with her duo Bethany Jane and Bro. In April, she adapted and began offering personalised music messages to customers - and has since become the 3rd most-book musician on the platform for this service.\u00a0 We\u2026","rel":"","context":"In &quot;Musician Guides&quot;","block_context":{"text":"Musician Guides","link":"https:\/\/encoremusicians.com\/blog\/category\/musician-guides\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2020\/11\/5afb09e5fc644fe950e8d279.jpg?fit=1200%2C435&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2020\/11\/5afb09e5fc644fe950e8d279.jpg?fit=1200%2C435&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2020\/11\/5afb09e5fc644fe950e8d279.jpg?fit=1200%2C435&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2020\/11\/5afb09e5fc644fe950e8d279.jpg?fit=1200%2C435&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2020\/11\/5afb09e5fc644fe950e8d279.jpg?fit=1200%2C435&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5017,"url":"https:\/\/encoremusicians.com\/blog\/leaving-party-ideas\/","url_meta":{"origin":2932,"position":4},"title":"Leaving Party Ideas for a Celebration to Remember","author":"Ava-May Rooney","date":"22nd September 2023","format":false,"excerpt":"Saying goodbye is never easy. However, a memorable leaving party can transform it into a heartfelt celebration of new beginnings. Whether you're bidding farewell to a cherished friend, a colleague, or a family member embarking on a fresh journey, creating a special send-off is essential. In this blog post, Encore\u2026","rel":"","context":"In &quot;Hiring Musicians&quot;","block_context":{"text":"Hiring Musicians","link":"https:\/\/encoremusicians.com\/blog\/category\/hiring-musicians\/"},"img":{"alt_text":"alt=\"group of friends taking a selfie at a party\"","src":"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2023\/09\/partycelebration.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2023\/09\/partycelebration.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2023\/09\/partycelebration.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2023\/09\/partycelebration.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2023\/09\/partycelebration.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5292,"url":"https:\/\/encoremusicians.com\/blog\/the-ultimate-birthday-party-guide-and-checklist\/","url_meta":{"origin":2932,"position":5},"title":"How to Plan a Birthday Party Checklist and Guide","author":"Ava-May Rooney","date":"9th October 2023","format":false,"excerpt":"If you've ever been tasked with organising a birthday party, you know it's no small feat. The key to hosting a truly memorable event lies in meticulous planning, and when it comes to adding that extra layer of magic, music plays an unrivalled role. That\u2019s where Encore Musicians, the UK\u2019s\u2026","rel":"","context":"In &quot;Hiring Musicians&quot;","block_context":{"text":"Hiring Musicians","link":"https:\/\/encoremusicians.com\/blog\/category\/hiring-musicians\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2023\/09\/16thbirthday.jpeg?fit=1123%2C750&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2023\/09\/16thbirthday.jpeg?fit=1123%2C750&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2023\/09\/16thbirthday.jpeg?fit=1123%2C750&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2023\/09\/16thbirthday.jpeg?fit=1123%2C750&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/encoremusicians.com\/blog\/wp-content\/uploads\/2023\/09\/16thbirthday.jpeg?fit=1123%2C750&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/encoremusicians.com\/blog\/wp-json\/wp\/v2\/posts\/2932"}],"collection":[{"href":"https:\/\/encoremusicians.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/encoremusicians.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/encoremusicians.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/encoremusicians.com\/blog\/wp-json\/wp\/v2\/comments?post=2932"}],"version-history":[{"count":18,"href":"https:\/\/encoremusicians.com\/blog\/wp-json\/wp\/v2\/posts\/2932\/revisions"}],"predecessor-version":[{"id":4606,"href":"https:\/\/encoremusicians.com\/blog\/wp-json\/wp\/v2\/posts\/2932\/revisions\/4606"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/encoremusicians.com\/blog\/wp-json\/wp\/v2\/media\/2949"}],"wp:attachment":[{"href":"https:\/\/encoremusicians.com\/blog\/wp-json\/wp\/v2\/media?parent=2932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/encoremusicians.com\/blog\/wp-json\/wp\/v2\/categories?post=2932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/encoremusicians.com\/blog\/wp-json\/wp\/v2\/tags?post=2932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}